And here we are again back on a Monday with content marketing and lots of what it is and why you need to be on track.
- Are you ready to tackle content marketing for 2017
- Inbound marketing same thing
- You need to inspire your audience
- Video/audio/infographics all that good stuff, blogs, ebooks you got it
- It contrasts with advertising
- It is used to distract your audience
- You send it to contact points
- You want to tease people to do business with you
- It is owned media
- You produce it in everything you do
- It lives on your website or blog or email newsletter
- Got that?
- Content marketing is using any type of content to attract an audience
- You want them to purchase or try your product or service
- The primary focus is the audience
- Build an audience
- You become the thought leader
- YAY for content marketing
- You use it to generate traffic without selling
Thanks for listening now go work on your content marketing.
It’s National Chicken Soup for the Soul day – go have some.