Sharp Thoughts in Marketing with Ian Cleary of Razor Social – Episode 00094

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If you know Ian Cleary, if you have heard Ian, if you get his blog, if your belong to RazorSocial http://www.razorsocial.com/ than you know he is sharp and he is here to share sharp thoughts in marketing.

Ready?  Get Set!  Listen!

  • We really do know each other
  • Ian lives in Dublin
  • His business is http://www.razorsocial.com/
  • We talk beer
  • Ian likes Budweiser here in the states
  • Ian dances – Boom Social – he did an Irish jig
  • He recently did some break dancing – uh huh!
  • 1/2 through his presentations he gives people a break (get it)
  • Ian will be here for Content Marketing World
  • Ian doesn’t follow basketball – I educated him
  • Ian says no one is tall enough in Ireland
  • I educate him on how he will see the big LeBron James picture by the convention center
  • I share Cleveland trivia with Ian because I am from Cleveland
  • My goal is to get to Content Marketing World
  • Another goal is to interview Joe Pulizzi – oh Joe?!?!?!?
  • We both give big shoutouts to Joe Pulizzi
  • Make sure you sign up for http://www.razorsocial.com/
  • I talk about why I am interviewing Ian (and that was for sound bite advice on podcast marketing for Podcast Movement 16)
  • I was on Wheel of Fortune
  • Ian shares advice on social media
  • It is all about building a relevant audience
  • From a podcasting point of view – interview influential people
  • Same advice works for bloggers
  • Provide the marketing to the guest – give them the links
  • Ian shares a great idea for podcasters
  • Then he gives more amazing advice
  • You can podcast or blog his suggestion – you have to listen to get the advice
  • Then we talk about how using his ideas can turn into a sound bite
  • My thoughts here are that if you are a podcaster you need to remember that a podcast is an audio blog and you have to market it to the max
  • I give my favorite FB hack
  • We chat about scheduling tools
  • I use meetedgar.com
  • We discuss a queue mechanism and re-purposing
  • Keep sharing older content – remember Twitter fades fast keep it going
  • We discuss Twitter bombing
  • I use Twitter for getting interviews
  • Ian is all about a good promo schedule in marketing
  • I have a low refusal rate because I build a relationship with people Ian points that out
  • Ian tells me I am #1 in Ireland (told you we would have fun).
  • Auto-posting discussion
  • Intro all your shared posts and podcasts don’t put them up blind
  • We discuss headlines and intros
  • I use co-schedule and advanced marketing institute to analyze my headlines
  • Podcasters talk they don’t usually market or know how to
  • What is Ian’s favorite social media platform?
  • Running ads on social media
  • We do talk Blab but it is gone now
  • I made the cut on Michael Stelzner’s list- Michael like live casting
  • Successful podcasts are successful when you drive people to your website not just iTunes and the rest.
  • We discuss the importance of batching work – get it done.
  • Ian’s biggest piece of advice – get people back to your website ALWAYS
  • We have more fun in closing
  • Ian gives me away!

Great marketing advice here a must listen and substitute the word podcast for blog – or anything else.  Great interview Ian.

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