Less Than 5 – Press Releases – Episode 00089

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The pen is mightier than the sword even in social media.

The pen is mightier than the sword even in social media.

Less than 5 is talking today about WHY you should share good news on social media – and the way to do it is with writing press releases.

  • Press releases are an incredible branding tool
  • There are so many reasons to write one and release it
  • Get the journalists excited
  • I define a press release
  • I write press releases, they are not easy to write
  • There are serious re-writes and edits
  • We used to send them out for print media
  • Now we send them out for print and social media
  • Press releases can give you the following: billions of reach
  • Increased brand awareness
  • Increased brand loyalty
  • Conversion opps
  • Higher conversion rates
  • More inbound traffic
  • Cheaper marketing
  • Many other reasons
  • Your competition is ahead of you now what?
  • What if your competition is not involved – hello!
  • It takes time
  • 6-9-12 months
  • Release news when people are on the platform
  • Make it catchy and easy to understand
  • Put images and videos in it
  • We do press release distribution
  • We have a great price you can’t get
  • We have been doing this for a while
  • Want one?

You know the routine carole@carolesanek.com

Press releases are golden.